marketing poetry

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My Rejection Note, Their Marketing Tool

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Writers attract rejection via the inbox like electricity draws dust via static cling. It’s just part of the game. Sometimes, though, Emperor Nero publications add thumbs-down insult to injury, salt to wound, in- to dignity, when they use rejections as marketing opportunities. You know. Something like this:

Dear Writer:

Thanks for submitting your work to Poems R Us, where the acceptance rate is 1.487 %. After careful (of a sort..) consideration, we have decided that your poems are not the right fit for us — a size 13 extra-wide trying to wedge into a size 8 narrow, to be exact — but wish you the best of luck in finding this a home elsewhere (read: a publication nowhere near as prestigious and cutting-edge as ours).

If you haven’t already, you might consider giving Poems R Us‘s current issue a look HERE. Our archives of great poetry written by great poets can be found HERE. Please like us on Facebook and follow us on Twitter HERE and HERE. Share the link to our website with your friends, virtual, real,  and make-believe. Remember, we are home to the very best poetry appearing both in print and on the Internet.

Best,

Peter L’Editor
Poems R Us (But Not U)

Later, you begin to receive e-mails at the rate of two a week from this same periodical trumpeting this issue, that contest, these “insider” writers. Eventually, due to excessive swelling of the inbox, you’re forced to click UNSUBSCRIBE and wonder if invitations to submit are more likely invitations to add to mailing lists, to reading-fee coffers, and to overall data fodder.

That said, you must remain an optimist of the first order. Looking at the bright side — it’s nice to feel wanted, even if it’s you and not your work. And it kind of makes you feel like part of the greater poetry community, no? Kind of.

Ah, well. In the words of the prophet: Keep believing, keep writing, and keep trusting that more doors will open if you do.

Submittable, Reading Fees, Coffee, Et Cetera

submittable

If you traffic in poetry, by now you’ve registered with Submittable, the Portal of Hope. It used to be called “Submishmash,” I think, but that unfortunate name was retired by a blender. So the more common-sensical Submittable it is.

For those of us who need order in our disorderly lives, Submittable is a blessing. Of sorts. The good news? It keeps track of what poems went where when, because Odin knows I couldn’t, and my paper system is, to be kind, quixotic.

The bad news, you ask? Not all markets play ball with Submittable. Some stubborn sorts still demand their acronyms: USPS, SASE, P.S.: No email.

Yeah. Those “Last-of-the-Mohican” sorts.

And some take submissions strictly via email. You have the attached tribe and the body-of-the-email tribe.

Others still have their own little Submittable system. Try coming up with a password for each one. And tracking it with your paper system. You will soon become a disciple of the “Forgot Password?” deities.

The increasingly big deal now is reading fees. It’s spreading like kudzu, like peanut butter, like room-temperature butter on sourdough toast. I used to be 100% opposed to reading fees and refuse to submit to any “Evil Empire” that used them to gouge starving (for publication) writers. Now, I’m 90% opposed. For one, the money sometimes goes to paying writers. For their work. Can you imagine? And for another, there’s something to the argument that you used to always spend money anyway–both for the mailing and for the return SASE–so why are you griping now? (Hey, Zeus, but I hate logic in all its majesty.)

Bottom line: Sometimes I pay journals to reject my work (nice business–for them–if you can get it!), but for the most part, I still avoid these fee-fi-fo-fum sorts.

On Submittable, everybody’s favorite is the “Status” column. When you send it in, the light goes on saying “Received.” Good to know. In the old system, the occasional submission wound up behind some credenza at the Topeka Post Office and no status column in hell would tell you as much.

“Received” is a noncommittal blue font. Then there’s the dreaded “In-Progress” in purple. This torture device makes writers believe that there work is now (this very minute) the subject of extended editorial board (as opposed to “bored”) meetings. “Which of these five poems do we want? There’s something to be said for all of them. Now let’s take turns saying those ‘something to be saids.'” That sort of thing. Every day. Marathon sessions, all meaning your work is getting the old, Shakespeare line-by-line scrutiny and is someday destined for the SparkNotes treatment.

Then again, sometimes “In-Progress” is simply “Received” in sheep’s clothing. Meaning: The status could remain “In-Progress” for a full three trimesters, for all you know. A pregnant pause, so to speak.

“Prolonging,” meet “the agony.”

Finally, there are the stop-light status markers. The dreaded red “Declined” and the rare but relished “Accepted” (green relish, to be specific). If I could muster enough “Accepteds” it would give my status column a festive, Christmas look, but it has, over the years, taken on more of a Rudolph glow.

Admittedly, things are looking up of late. I have been making like St. Patrick, wearing more of the green (as long as we’re not talking money, I mean). Perhaps it is the cover letters with notice of other “Accepteds.” Editors are herd (not seen) animals. There’s nothing they like better than the comfort of other editors when it comes to saying, “Yes, this guy is new and good and we’re willing to say I was one of the first to discover him….”

But wait. I’m waxing delusional again (and wishing there was a status marker called “Dreaming”). When I should be writing poetry. To feed to Submittable, the Portal of Hope.

But first, another black coffee. HOT. (You actually have to say that when ordering a cup these days–another sign of the approaching Apocalypse!)